Vicky Employed Maslow's Hierarchy to Identify Important Needs That Were

question 84

Multiple Choice

Vicky employed Maslow's hierarchy to identify important needs that were not being sufficiently addressed by Vicky's competitors. In this situation, the hierarchy was being used for:

• A) market segmentation.
• B) focusing advertising appeals.
• C) new product development.
• D) product positioning.

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Definitions:

White Middle-Class Americans

Segment of the population in the United States typically defined by moderate to high socioeconomic status, European ancestry, and cultural norms associated with the middle class.

Sexual Behavior

Behaviors that involve seeking sexual pleasure or intimacy, which can vary widely among individuals and cultures.

Cultural Determinant

Factors within a culture that influence the behaviors, attitudes, and values of its members.

Online Dating

A practice of using websites or applications to find potential romantic or sexual partners over the internet.