Maslow's Hierarchy of Needs Theory Postulates a Five-Level Hierarchy

question 148

True/False

Maslow's hierarchy of needs theory postulates a five-level hierarchy. This theory says, in effect, that dissatisfaction, not satisfaction, motivates behaviour.

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Definitions:

Receiver

In communication, the individual or entity that interprets and understands the message sent by the sender.

Communicated

The process of conveying information, feelings, or instructions through speech, writing, signals, or other forms of interaction.

IMC Communication Process

Integrated Marketing Communications process; the approach of coordinating and integrating all marketing communication tools, avenues, and sources within a company into a seamless program to maximize the impact on consumers at the lowest cost.

Originates

To begin, arise, or be created from a specific source or point.