A Consumer with High Levels of Craving For, or Enjoyment

question 102

Multiple Choice

A consumer with high levels of craving for, or enjoyment of, thinking and who is more likely to respond to the part of an ad that is rich in product-related information can be described as:

• A) a verbaliser.
• B) having a high need for cognition.
• C) a philosophical person.
• D) a visualiser.

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Definitions:

Dynaset

A dynamic subset of a database that is a result of a query, allowing for data viewing and editing.

Recordset Type

Specifies the kind of recordset (a set of records returned from a database query), influencing how data can be accessed or manipulated.

Query Recordset

In databases, a query recordset represents the set of data records returned by a query executed against a database.

Lookup Field

A field in a database that allows the user to select a value from another table or list, facilitating data entry and consistency.