Consumers Who Are More Attuned To, and Comfortable In, Handling

question 86

Multiple Choice

Consumers who are more attuned to, and comfortable in, handling familiar and safe situations, and for this reason do not deal well with uncertainty are classified as:

• A) certainty-oriented.
• B) uncertainty-oriented.
• C) compulsive consumers.
• D) low-monitors.

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Definitions:

Strengthen Behaviors

Techniques used to increase the frequency or likelihood of a desired behavior, often through reinforcement.

Variable-Interval Schedule

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed, leading to a steady, consistent response rate.

Reinforcement

Reinforcement is a principle in behavioral psychology where a behavior is encouraged or strengthened by a consequence following the behavior.

Negative Reinforcement

A behavioral principle where the removal of an unfavorable outcome or stimulus strengthens or increases the likelihood of a specific response or behavior.