In Some Cases, Businesses Are in a Position Where They

question 4

True/False

In some cases, businesses are in a position where they need to discover and seek a more generic consumer need and therefore adopt a countersegmentation strategy.

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Definitions:

Classical Conditioning

A method of acquiring behaviors through the regular association of two stimuli; the response at first triggered by the second stimulus is eventually triggered by the first stimulus by itself.

Time Consuming

Requiring a significant amount of time to complete, often more than is desired or anticipated.

Learning

Learning is a process through which experience or practice results in a relatively permanent change in behavior or potential behavior.

Conditioned Taste Aversion

Development of a nausea or aversive response to a particular taste because that taste was followed by a nausea reaction, occurring after only one association.