The 'Big Five' Personality Characteristics for Brands Differ Than Those

question 24

Multiple Choice

The 'Big Five' personality characteristics for brands differ than those for consumers. For clothing brands the 'Big Five' broad characteristics have been identified as: excitement, sincerity, sophistication, _______ and _______.

• A) competence and ruggedness
• B) ruggedness and dependability
• C) trustworthiness and dependability
• D) competence and trustworthiness

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Definitions:

Federal

Pertaining to a system of government where power is divided between a central authority and constituent political units (like states or provinces).

State

A politically organized body of people usually occupying a definite territory, especially one that is sovereign.

Liability Rule

A legal principle that governs how damages or losses are allocated in cases of harm or infringement, typically requiring compensation from the party at fault.

Garden Gnome

Decorative figurines of mythical gnomes, typically placed in gardens or on lawns.