Which of the Following Are Benefits to a Brand from Creating

question 111

Multiple Choice

Which of the following are benefits to a brand from creating a positive brand personality?

• A) More favourable attitudes towards the brand.
• B) Brand preference.
• C) Higher purchase intentions and brand loyalty.
• D) All of the above are benefits.

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Definitions:

Productive Projects

Initiatives or plans undertaken to produce goods or services efficiently and effectively, contributing to the economy's growth.

Unproductive

Pertaining to activities or processes that do not generate any significant value, output, or growth, often resulting in inefficiency or waste.

Price Discrimination

A pricing strategy where a seller charges different prices for the same product or service to different customers, based on what the seller believes each customer will pay.

Oligopolistic Pricing

A pricing strategy adopted by companies in an oligopoly, where a few firms dominate the market and prices are often influenced by the actions of competitors.