Aaker's Brand Personality Framework Suggests That There Are Five Defining

question 34

Multiple Choice

Aaker's brand personality framework suggests that there are five defining dimensions of a brand's personality, which include sincerity, excitement, competence, sophistication and:

• A) honesty.
• B) reliability.
• C) ruggedness.
• D) charm.

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Definitions:

Anxiety

A feeling of worry, nervousness, or unease about something with an uncertain outcome, often reflecting a response to perceived threats or stress.

Five-level Hierarchy

Typically refers to a structured framework organized into five distinct levels, often used in hierarchical classification systems or organizational structures.

Oversimplification

The act of describing or explaining something in such a simplified way that it fails to represent the complexity of the subject accurately.

Maslow

An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.