For Consumers with a High Need for ________, Conformity to Others

question 33

Multiple Choice

For consumers with a high need for ________, conformity to others' expectations or standards, either in appearance or in their possessions, is something to be avoided.

• A) innovativeness
• B) dogmatism
• C) uniqueness
• D) compliance

---

Definitions:

Phenomenological Research

A qualitative research approach focused on understanding and describing experiences from the perspective of those who live them.

Shared Values

Fundamental beliefs or principles that are held in common by members of a group, guiding their behavior and fostering cohesion and collaboration.

Pretest-Posttest Design

A research design that measures participants before and after an intervention to assess the effects of that intervention.

Independent Variable

The variable in an experiment that is manipulated or changed by the researcher to observe its effect on the dependent variable.