Marketers Want to Ensure New Products Are Perfected Before Introducing

question 23

Multiple Choice

Marketers want to ensure new products are perfected before introducing them because:

• A) first impressions are hard to change.
• B) stereotypes about the company will be confirmed.
• C) it is hard to position a defective product.
• D) all of the above.

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Definitions:

Trichromatic Theory

A theory of color vision that states the human eye has three types of receptors with differing sensitivities to light wavelengths, corresponding to red, green, and blue colors.

Three Types Of Cones

Photoreceptor cells in the retina of the eye that are responsible for color vision; typically sensitive to red, green, or blue light.

Frequency Of Impulses

Refers to the rate at which nerve or action potentials are generated and transmitted across neurons.

Trichromatic Theory

A theory of color vision that proposes that the eye has three types of receptors with differing sensitivities to different light wavelengths.