The Image a Consumer Has in His/her Mind of a Product

question 20

Multiple Choice

The image a consumer has in his/her mind of a product is called its ______ and is probably more important to its ultimate success than its actual characteristics.

• A) quality
• B) value
• C) positioning
• D) features

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Definitions:

Claim Negligence

The legal accusation that a party failed to exercise a reasonable standard of care, resulting in harm or damage to another.

Dishonor

The refusal or inability of an entity to fulfill a financial obligation, such as a check or bill.

Primarily Liable

Refers to the primary obligation or responsibility for fulfilling a debt or obligation, typically before any secondary or tertiary parties.

Accepts Check

The process of agreeing to take a check as a method of payment.