FedEx Emphasising Its High Reliability with the Slogan 'When It

question 32

Multiple Choice

FedEx emphasising its high reliability with the slogan 'When it absolutely, positively has to be there overnight' is using which type of positioning strategy?

• A) Finding an 'unowned' position.
• B) Filling several positions.
• C) Umbrella positioning.
• D) Positioning based on a specific benefit.

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Definitions:

Crosstab Query

A type of query in databases that aggregates and possibly summarizes complex data into a two-dimensional table or matrix format.

Row Headings

Labels or identifiers located at the beginning of rows in tables or spreadsheets, often used to indicate the type of data contained in each row.

Caption Property

A characteristic of database objects that defines the text label or title displayed to users.

Field Name

Identifies each column or attribute in a database table, describing the type of data it holds.