When Looking at the Price/quality Relationship, One Study Found Consumers

question 93

Multiple Choice

When looking at the price/quality relationship, one study found consumers use price and brand to evaluate the prestige of the product but do not generally use these cues to evaluate product:

• A) price.
• B) value.
• C) performance.
• D) features.

---

Definitions:

Nature

All aspects of the material world around us, such as wildlife, vegetation, geographical features, and other naturally occurring elements and formations on earth, excluding humans and their inventions.

Nurture

The process by which environmental factors contribute to the growth and development of an individual.

Plato

An ancient Greek philosopher who laid the foundational elements of Western philosophy and science.

Intelligence

Represents the capacity for learning, reasoning, understanding, and similar forms of mental activity; aptitude in grasping truths, relationships, facts, meanings, etc.