Consumers Subconsciously Screen Out Stimuli That They Find Psychologically Threatening

question 92

Multiple Choice

Consumers subconsciously screen out stimuli that they find psychologically threatening, even though exposure has already taken place. This is an example of:

• A) selective attention.
• B) selective exposure.
• C) perceptual defence.
• D) perceptual blocking.

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Definitions:

Personal Interaction

Direct communication or engagement between individuals, often leading to the exchange of ideas or building of relationships.

Reciprocal Determinism

The hypothesis suggesting that an individual's actions are a result of, and also impact, their personal characteristics and surroundings.

Unconditioned Reinforcement

A stimulus that naturally and automatically triggers a response without the need for prior learning.

Reaction Formation

A defense mechanism where an individual expresses feelings or behaviors that are the opposite of their actual or unconscious desires.