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_____ is when consumers have a heightened awareness of stimuli that meet their needs or interests, and minimal awareness of stimuli irrelevant to their needs.
Accounting Break-even Quantity
The number of units that must be sold to cover all costs, both fixed and variable, with no profit or loss.
Variable Costs
Outgoings that are contingent upon the scale of production operations.
Fixed Costs
These are expenses that do not change with the level of production or sales, such as rent, salaries, and insurance premiums.
Required Return
The minimum rate of return an investor expects to achieve by investing in a particular asset.
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