Consumers Need to Protect Themselves from Being Bombarded with Stimuli

question 13

Multiple Choice

Consumers need to protect themselves from being bombarded with stimuli by simply tuning out such stimuli from their conscious awareness. This is known as:

• A) selective attention.
• B) selective exposure.
• C) perceptual defence.
• D) perceptual blocking.

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Definitions:

Poor Concentration

A mental state characterized by difficulty in focusing on tasks or maintaining attention span.

Lack of Drive

A condition characterized by a significantly reduced motivation or desire to engage in activities or pursuits.

Multiple Personality Disorder

Now known as Dissociative Identity Disorder, it is a psychological condition characterized by the presence of two or more distinct personality states.

Schizophrenia

A long-term mental disorder involving a breakdown in the relation between thought, emotion, and behavior, leading to faulty perception and inappropriate actions.