When Marketers Make Use of a Well-Known, Popular Celebrity in Their

question 120

Multiple Choice

When marketers make use of a well-known, popular celebrity in their advertising campaigns in order to receive instant recognition and status, they are making use of:

• A) first impressions.
• B) the halo effect.
• C) stereotyping.
• D) physical appearance.

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Definitions:

SEC

The Securities and Exchange Commission, a U.S. federal agency responsible for regulating the securities industry and protecting investors.

Accounting Profession

This refers to the field involving the measurement, processing, and communication of financial and non-financial information about economic entities such as businesses and corporations.

EDGAR

The Electronic Data Gathering, Analysis, and Retrieval system used by the U.S. Securities and Exchange Commission (SEC) for the submission of documents.

SEC

The Securities and Exchange Commission (SEC) is a U.S. government agency responsible for regulating the securities markets and protecting investors.