The Longer the Period of Learning, That Is, of Associating

question 117

True/False

The longer the period of learning, that is, of associating a brand name with a specific product, the less likely the consumer is to discriminate and the more likely to generalise the stimulus.

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Definitions:

Émile Durkheim

A French sociologist, significant for his contributions to the establishment of sociology as a recognized academic discipline and for his theories on social cohesion and anomie.

Gustave Le Bon

A French social psychologist best known for his work on crowd psychology, arguing that crowds transform individual psychology, leading to uncharacteristic behaviors.

Modern Life

Describes contemporary human existence, characterized by advanced technology, urbanization, and complex social structures.

Guillaume Apollinaire

A French poet, playwright, and art critic who was a key figure in the early 20th-century avant-garde, known for his technical innovation and themes of love and modernity.