It Has Been Found That Advertising Messages Are Most Effective

question 82

Multiple Choice

It has been found that advertising messages are most effective when they combine the product's attributes with the benefits. This aids the process of information _____ within a consumer.

• A) confusion
• B) encoding
• C) storage
• D) retrieval

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Definitions:

Arousal Control

The process of managing the physiological and psychological state of being alert or stimulated, often in relation to performance in stressful or demanding situations.

Physical Coordination

The ability to move different parts of the body smoothly and efficiently to achieve a particular action or task.

Cerebellum

The part of the brain at the back of the skull in vertebrates, which coordinates and regulates muscular activity.

Neurotransmitter

Chemical messengers that transmit signals across a chemical synapse from one neuron (nerve cell) to another 'target' neuron, muscle cell, or gland cell.