In _____, the Marketer Adds Related Products to an Already

question 81

Multiple Choice

In _____, the marketer adds related products to an already established brand, knowing that the new products are more likely to be adopted when they are associated with a known and trusted brand name; thus marketers take advantage of the principle of stimulus generalisation.

• A) product form extension
• B) product line extension
• C) category extension
• D) copycat marketing

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Definitions:

Knowledge Of Falsity

Awareness or acknowledgment by a person that a statement or piece of information is false or misleading, often a crucial element in fraud and defamation cases.

Concealment

The act of hiding information or a fact, often leading to legal implications if material facts are withheld in a transaction.

Claim Of Fraud

A legal allegation that an individual or entity intentionally deceived another to cause harm or loss, typically financial.

Real Property

Land and anything permanently attached to it, such as buildings or structures, which is considered immovable.