According to the Right-Brain, Passive-Processing-Of-Information Theory, the Most Effective Advertisements

question 20

Multiple Choice

According to the right-brain, passive-processing-of-information theory, the most effective advertisements would be:

• A) long television commercials with strong visual emphasis.
• B) short television spots repeated frequently.
• C) radio spots that have very little verbal content.
• D) magazine ads with technical explanations.

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Definitions:

Anterior Corticospinal Tract

A bundle of nerve fibers in the spinal cord involved in the voluntary movement of muscles, particularly influencing axial muscles.

Lateral Spinothalamic Tract

A neuron pathway within the spinal cord responsible for transmitting pain and temperature sensations to the brain.

Proprioception

The sense of the relative position of one's own parts of the body and strength of effort being employed in movement.

Cutaneous Sensations

Sensations perceived through the skin, including touch, pressure, heat, cold, and pain.