In Marketing and Consumer Research, the Conative Component of the Tricomponent

question 44

Multiple Choice

In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's:

• A) attitude.
• B) level of familiarity.
• C) intention to buy.
• D) attitude toward the object.

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Definitions:

Cultural Intelligence

The capability to relate and work effectively across cultures, understanding and respecting cultural differences.

Self-awareness

The conscious knowledge of one's own character, feelings, motives, and desires, which can improve personal and interpersonal effectiveness.

Power Dimension

Refers to the varied ways in which power is distributed and exerted within societies or organizations.

Hofstede's Framework

A model that identifies and analyzes six cultural dimensions that distinguish countries and their cultures from one another.