Attitudes Are Formed by Learning

question 45

Multiple Choice

Attitudes are formed by learning. In terms of classical conditioning, Oil of Olay, the well-established brand, was using the brand strength as the unconditioned stimulus to introduce Oil of Olay body wash. The unconditioned stimulus was used to link the new brand to the established name, resulting in a favourable attitude. The company is hoping for _____ from the brand name to the new product.

• A) stimulus recognition
• B) stimulus generalisation
• C) attitude expansion
• D) attitude stability