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Nestle Hands Out Free Samples of Their New Brand of Chocolate

question 97

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Nestle hands out free samples of their new brand of chocolate snack bar at railway stations to commuters each morning for one week, in the hope that consumers will form a favourable attitude towards this product. Nestle is applying classical conditioning learning theory.


Definitions:

Donating Money

The act of giving money voluntarily to support charitable causes, organizations, or individuals in need.

Rorschach Inkblot Test

A psychological test in which subjects' perceptions of inkblots are recorded and then analyzed using psychological interpretation or complex algorithms.

Exaggerating Experience

The act of making an event or experience seem more significant or intense than it actually was.

Handwriting

The act or skill of writing text by hand with an instrument such as a pen or pencil.

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