The Extent to Which an Individual Rates the Attitude Object

question 73

Multiple Choice

The extent to which an individual rates the attitude object as 'favourable' or 'unfavourable', 'good' or 'bad' is something marketers often measure and is part of what component of the tricomponent model?

• A) Behavioural component.
• B) Conative component.
• C) Affective component.
• D) Cerebral component.

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Definitions:

Minimizing Resistance

Refers to strategies and efforts made to reduce opposition or reluctance towards change within an organization or individual.

Coaching

A developmental process where an individual, usually more experienced, supports and guides another individual to achieve specific personal or professional goals.

Force Field Analysis

A management technique developed by Kurt Lewin, used to identify and analyze the forces that affect change within an organization.

Unfreezing

The process of making individuals more open to change by overcoming inertia and dismantling existing mindsets.