In Accordance with the Theory-Of-Reasoned-Action Model, to Understand Intention, Marketers

question 105

Multiple Choice

In accordance with the theory-of-reasoned-action model, to understand intention, marketers also need to measure the _____ that influence an individual's intention to act.

• A) opinions
• B) behavioural attitudes
• C) cognitive attitudes
• D) subjective norms

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Definitions:

Desired Rate

The target interest rate set by an organization or individual for investment or financial returns, often guiding financial decisions and strategies.

Cash Payback Period

The time frame it takes for an investment to generate an amount of cash flow to recover its initial cost.

Straight-Line Depreciation

A method of calculating the depreciation of an asset where the cost is evenly allocated over its useful life.

Useful Life

The estimated period over which an asset is expected to be usable by the entity, affecting its depreciation calculations.