Consumers Who Have a High Need for Cognition Are Likely

question 75

Multiple Choice

Consumers who have a high need for cognition are likely to:

• A) form positive attitudes in response to ads that feature an attractive model or a celebrity.
• B) form a positive attitude in response to ads or direct mail that are rich in product information.
• C) form negative attitudes towards ads that are rich in product information.
• D) feel neutral towards ads that feature attractive models or product information.

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Definitions:

Operating Lease

An operating lease is a lease agreement that allows for the use of an asset but does not convey rights similar to ownership of the asset. Operating leases are treated as operating expenses in the income statement.

Lease Criteria

The conditions under which a leasing agreement is classified as either a finance lease or an operating lease in financial accounting.

Operating Leases

Lease agreements for the use of equipment or property where the lessor retains ownership, typically for a term shorter than the asset's life.

Off-Balance Sheet Financing

Financial obligations not recorded on the company's balance sheet, often used to keep debt-to-equity ratios low.