Which of the Following Does Not Fall Under the Attitude

question 29

Multiple Choice

Which of the following does not fall under the attitude change strategy of adding an attribute?

• A) Informing consumers that Yoplait contains more potassium than a banana.
• B) Informing consumers that Dove has now added vitamin E to their lotions.
• C) Informing consumers that Secret deodorant is available in an unscented version.
• D) Telling people that Panadol Migraine is the number one doctor-recommended brand for migraine relief.

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Definitions:

Incremental Cash Flows

The additional cash flow a business receives from taking on a new project or investment.

Replacement Decision

The evaluation process for determining whether to repair, maintain or replace an asset or piece of equipment.

Volume Of Operations

The scale or magnitude of the business activities that a company carries out in a specific period.

Sunk Costs

Costs that have already been incurred and cannot be recovered, and thus should not be considered in new decision making.