When Panadol Makes a Dramatic Assertion That It Has Product

question 69

Multiple Choice

When Panadol makes a dramatic assertion that it has product superiority over Nurofen by claiming it lasts longer and is gentler, it is using which of the following attitude change strategies?

• A) Changing the relative evaluation of attributes.
• B) Changing brand beliefs.
• C) Changing beliefs about competitor brands.
• D) Changing the overall brand rating.

---

Definitions:

Unsystematic Risk

Refers to the risk that is specific to a company or industry, and can be mitigated through diversification.

Portfolio Beta

A measure of the sensitivity of a portfolio's returns to the returns of the overall market, indicating the level of market risk associated with the portfolio.

Portfolio Standard Deviation

A measure of the dispersion of returns from a portfolio, indicating the risk involved in holding the portfolio.

Treasury Bill Rate

The interest rate paid by the government on its short-term debt obligations, often seen as a benchmark for risk-free rates.