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The chapter discussed four macro- and four micro-level factors to consider when selecting information technology.Suppose you have been hired as a consultant to recommend new general ledger software for a client; you have decided to conduct interviews and focus groups as part of developing your recommendation.For each factor listed below, indicate one question you would ask in the interviews/focus groups.Ensure that your questions are specific to the general ledger software.
a.Need: ________________________________________________________
b.Strategic fit: ___________________________________________________
c.Personnel involvement: __________________________________________
d.Financing: _____________________________________________________
e.Cost: _________________________________________________________
f.Adaptability: ____________________________________________________
g.Training: _______________________________________________________
h.Vendor reliability: ________________________________________________
Adjacency Paths
Adjacency Paths relate to the strategic options a business may explore to grow by venturing into areas or markets closely related to its current operations or expertise.
New Geographies
Expansion or exploration into new geographical areas or markets by businesses seeking growth or diversification.
New Profit Pools
Areas within a market where new revenue and profit can be generated, often identified through changes in consumer behavior or emerging trends.
New Customer Segments
Identifying and targeting previously unrecognized groups of customers with specific needs or preferences within a market.
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