When an Advertisement for a Quality Frying Pan Features a Chef

question 78

Multiple Choice

When an advertisement for a quality frying pan features a chef as an endorser, this ad is employing a(an) _____ appeal.

• A) common man
• B) expert
• C) celebrity
• D) executive

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Definitions:

Return on Total Assets

A financial ratio that measures the profitability of a company in relation to its total assets, indicating how efficiently a company uses its assets to generate profit.

Interest Expense

The expenses an entity bears over a period for using borrowed capital.

Short-term Creditors

refers to entities or individuals that lend money or extend credit for short periods, typically less than a year, including suppliers and banks.

Liquidity

A measure of how easily assets can be converted into cash without significant loss of value, indicating the ability of an entity to meet its short-term obligations.