A Consumer's Degree of Involvement Is Characterised by Three Properties

question 70

Multiple Choice

A consumer's degree of involvement is characterised by three properties: intensity, direction and:

• A) consumer belief.
• B) behaviour.
• C) persistence.
• D) time.

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Definitions:

Effective Behavior

Actions or conduct that result in the achievement of desired outcomes, goals, or objectives.

Voluntary Tasks

Activities chosen freely without coercion, often reflecting personal commitment or interest.

Impression Management

The process through which individuals attempt to control the perceptions or impressions others form of them, often to appear more favorable or competent.

Self-promotion

The act of highlighting one’s own skills, achievements, or qualities to advance personal or professional interests.