When a Strong Negative Cue Is Eventually Forgotten, Leaving the Brand

question 121

Multiple Choice

When a strong negative cue is eventually forgotten, leaving the brand name and persuasive message, advertisers would be said to have benefited from:

• A) pain-oriented advertising.
• B) abrasive advertising.
• C) agony advertising.
• D) antagonistic advertising.

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Definitions:

Climate Change

A change in global or regional climate patterns, attributable largely to the increased levels of atmospheric carbon dioxide produced by the use of fossil fuels.

Direct Request Pattern

A communication technique where the speaker plainly states their request or need at the beginning.

Emotional Appeal

A persuasive technique that targets the emotions of the audience to elicit a desired response or action.

Sensory Details

Descriptions that appeal to the five senses (sight, sound, touch, taste, smell), enhancing the vividness of communication.