When Audiences Are Educated, Critical and Unfriendly, Then a One-Sided

question 67

True/False

When audiences are educated, critical and unfriendly, then a one-sided message is preferred to a two-sided message.

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Definitions:

PESO Model

A marketing framework that categorizes the media types as Paid, Earned, Shared, and Owned, used for planning communication strategies.

Measuring

The process of quantitatively assessing the size, quantity, or degree of something.

Cognitive Outcomes

Refers to the changes or improvements in an individual's knowledge, understanding, and thinking processes resulting from a learning activity or experience.

CPE

Cost Per Engagement, a metric used to determine the expense incurred for each interaction with a digital advertisement or content piece.