Marketers Prefer Using Celebrity Reference Group Appeals Because These Appeals

question 123

True/False

Marketers prefer using celebrity reference group appeals because these appeals are the most effective despite their cost.

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Definitions:

Replication

Doing a study again to see if the results hold up. Replications are especially persuasive when done by different researchers in different labs than the original study.

Stability of Results

The consistency of outcomes or findings over time in experiments, studies, or measurements, indicating reliability.

Novel Research

Research that explores new ideas, theories, or approaches, contributing new knowledge to a field.

Personality Tests

Standardized tools or assessments used to evaluate individual characteristics, traits, and patterns of thought and behavior, often for psychological, employment, or educational purposes.