When an Advertisement for a Quality Frying Pan Features a Chef

question 78

Multiple Choice

When an advertisement for a quality frying pan features a chef as an endorser, this ad is employing a(an) _____ appeal.

• A) common man
• B) expert
• C) celebrity
• D) executive

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Definitions:

Corporate Social Responsibility

This is a company's commitment to manage the social, environmental, and economic effects of its operations responsibly and in line with public expectations.

Sustainability Balanced Scorecard

A balanced scorecard on which a company’s CSR strategic objectives have been integrated into the four perspectives of learning and growth, internal processes, customer, and financial.

Corporate Social Responsibility

The practice of a company taking responsibility for its effects on environmental and social well-being.

Corporate Social Responsibility

A business strategy that ensures a company is responsible to its stakeholders, itself, and the public in a social context.