A Consumer Who Does Not Receive Direct Payment but Rather

question 46

Multiple Choice

A consumer who does not receive direct payment but rather receives free samples from companies and is encouraged to promote and recommend these products to their circle of friends and family can be referred to as a(n) :

• A) viral marketer.
• B) opinion leader.
• C) company agent.
• D) buzz agent.

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Definitions:

Storming Stage

The second phase of team development characterized by conflict and competition as team members adjust to their roles and the group dynamics.

Team Development

The process of improving collective performance through goal clarification, building trust, and enhancing communication and collaborative skills among members.

Cohesion

The degree to which members of a group or team are united in pursuing common goals and how well they work together.

Team Building

Activities or exercises designed to improve interpersonal relations and group dynamics, enhancing the performance and efficiency of a team.