When Marketers Use Social Class to Develop a Separate Marketing

question 73

Multiple Choice

When marketers use social class to develop a separate marketing mix for that group, then they would be using social class as a basis for:

• A) comparison.
• B) a hierarchical classification.
• C) a frame of reference.
• D) market segmentation.

---

Definitions:

Culturally Appropriate

Pertaining to behaviors, practices, or attitudes that are sensitive to and respectful of the cultural norms and values of different groups or societies.

Respectful Interventions

Strategies or actions taken in therapeutic or consultation settings that honor the dignity, culture, and autonomy of individuals.

Eating Disorders

A group of conditions characterized by abnormal eating habits.

Treatment Approach

A treatment approach refers to the method or strategy employed by healthcare professionals to address and manage a patient's condition.