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Amount of income alone may not be a good single variable to measure social class.
Q16: The product component is one of the
Q22: A relatively small number of purchasers and/or
Q28: The relative ranking of members of each
Q53: Frequency refers to the number of different
Q54: The elaboration likelihood model proposes that consumers'
Q66: Social class schemas are divided in many
Q71: Humour does not enhance source credibility.
Q119: When a laundry detergent brand cites a
Q129: The statement 'I selected the computer that
Q131: Which of the following is not one