An Analysis of the Promotional Efforts of the Members of a Particular

question 104

Multiple Choice

An analysis of the promotional efforts of the members of a particular industry could be achieved via:

• A) value measurement instruments.
• B) projective tests.
• C) content analysis.
• D) consumer fieldwork.

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Definitions:

Criterion-Referenced Testing

involves evaluating and scoring a test taker's performance based on a specific set of criteria or standards, rather than comparing it to the performance of a peer group.

No Child Left Behind

A U.S. Act aimed at closing the achievement gap with accountability, flexibility, and choice, so that no child is left behind.

Norm-Referenced Testing

Testing that compares an individual's performance or scores to a norm group or standard to evaluate relative standing.

T Scores

Standardized scores on psychological and educational tests that have a mean of 50 and a standard deviation of 10, used to compare individual performance against a normative sample.