A Value Instrument That Could Be Employed to Segment Markets

question 105

Multiple Choice

A value instrument that could be employed to segment markets on the basis of value is the:

• A) Rokeach Value Survey.
• B) Mockerson Segment Analysis.
• C) Masters and Johnson Survey.
• D) Bacon Value Analysis.

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Definitions:

Imports

are goods and services brought into one country from another for trade or sale.

Foreign Direct Investment

Investment made by a company or individual in one country in business interests in another country, in the form of establishing business operations or acquiring business assets.

Ownership

The act of having legal or rightful title to something, such as property, or feeling responsibility for an outcome or process in an organization.

Foreign Subsidiary

A company that is owned or controlled by another company but is located in a different country.