Product _______ Appears to Be Most Successful for High-Involvement Products

question 40

Multiple Choice

Product _______ appears to be most successful for high-involvement products that approach either end of the high-tech-high-touch continuum.

• A) customisation
• B) personalisation
• C) standardisation
• D) adaptation

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Definitions:

Neurotransmitters

Chemical substances that transmit signals from one neuron to another across synapses in the brain and nervous system.

Euphoria

An intense state of happiness and well-being, sometimes beyond what is considered normal.

Smoking

Smoking is the act of inhaling and exhaling the smoke produced by burning tobacco in cigars, cigarettes, or pipes, often associated with health risks.

E-cigarettes

Battery-operated devices that deliver nicotine with flavorings and other chemicals to the lungs in vapor instead of smoke.