Which of the Following Can a Firm Use to Defend

question 71

Multiple Choice

Which of the following can a firm use to defend a successful product's brand name?

• A)The firm can obtain a patent on the brand name.
• B)The firm can apply for a trademark to ban other firms from using the product's name.
• C)The firm can increase the amount it spends on advertising for the product.
• D)The firm can attempt to copyright the brand name.

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Definitions:

Organizational Performance

Refers to how well an organization achieves its market-oriented goals as well as its financial goals.

Environmental Performance

A measure of how well an organization or company is performing in relation to environmentally sustainable practices.

Stockholder Model

A theory of corporate governance focusing on the interests and rights of shareholders as the primary concern of the company.

Social Responsibility

The obligation of individuals, organizations, and businesses to act for the benefit of society at large, beyond their own interests or profits.