Examlex
A successful trademark is one that becomes a generic name for a product, for example, "Kleenex" has become a generic term for tissues.
Direct Techniques
Methods used by individuals or groups to influence government policies or decisions directly, such as lobbying or referendum.
Interest Groups
Entities that strive to shape public policy and government actions to benefit their particular interests or advocacies.
Public Relations
The professional practice of managing and shaping the public perception of an organization, individual, or product.
Political Party
A structured collective of individuals sharing the same political goals and views, striving to impact governmental policy through the election of its members to positions of authority.
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