The _____ of Consumer Decision Making Depicts the Consumer as Basically

question 61

Multiple Choice

The _____ of consumer decision making depicts the consumer as basically submissive to the self-serving interests of marketers.

• A) economic model
• B) passive model
• C) cognitive model
• D) emotional model

---

Definitions:

Zero-Coupon Bond

A debt security that doesn't pay interest (a coupon) but is traded at a deep discount, offering profit at maturity when the bond is redeemed for its full face value.

Duration

A measure of the sensitivity of the price of a bond or other debt instrument to changes in interest rates.

Yield To Maturity

The total return anticipated on a bond if it is held until the date it matures, including all payments of principal and interest.

Immunization

A strategy that matches durations of assets and liabilities so as to make net worth unaffected by interest rate movements.