_____ in the Consumer Decision-Making Process Begins When a Consumer

question 49

Multiple Choice

_____ in the consumer decision-making process begins when a consumer perceives a need that might be satisfied by the purchase and consumption of a product.

• A) Need recognition
• B) Evaluation of alternatives
• C) Pre-purchase search
• D) Motivation

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Definitions:

Procedural Interests

Concerns of negotiating parties related to the process of how decisions are made, as opposed to the actual outcomes of those decisions.

Equitable

Characterized by fairness and impartiality, ensuring that an agreement or decision is just and reasonable for all parties involved.

Implementable

Capable of being put into effect or action; feasible.

Needs

Essential or very important requirements necessary for people to live or succeed.