A Consumer Making a Routine Purchase Is Most Likely to Place

question 127

Multiple Choice

A consumer making a routine purchase is most likely to place the strongest reliance on:

• A) internal information.
• B) primary information.
• C) external information.
• D) secondary information.

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Definitions:

Spreading Rumours

The act of disseminating unverified information or speculation about someone or something, which can impact reputations and relationships.

Cyberloafers

Individuals who waste time on the internet, particularly during work hours, engaging in non-work-related activities.

Better-educated Males

Males who have attained a higher level of educational achievement compared to others.

Social Media

Platforms that enable users to create, share content, or participate in social networking, influencing various aspects of daily life and business.