A What Are Some of the Ways in Which Consumers

question 21

Essay

a. What are some of the ways in which consumers reduce cognitive dissonance as part of their post-purchase evaluation? Explain using examples either from your own or others' experience.

b. What are the factors that influence the level of post-purchase analysis?

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Definitions:

Satisfied First-Time Triers

Individuals who have a positive experience with a product or service on their first use, leading to potential loyalty.

Push Strategy

A marketing approach where a product is promoted by pushing it through distribution channels to the end consumers.

Promotional Mix

The combination of marketing tools utilized by a business to communicate and promote its products or services to the target audience.

Channel Members

Individuals or entities that are involved in the process of moving goods or services from producers to consumers within the supply chain.