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A Model of the Relationship Between Retail Atmosphere and Behaviour

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A model of the relationship between retail atmosphere and behaviour suggests that the atmosphere can alter the mood state of the consumer, leading to a change in behaviour.


Definitions:

Use of Cash

Refers to the ways in which a company or individual utilizes available cash resources.

Accounts Receivable

Money owed to a company by its clients or customers for goods or services delivered but not yet paid for.

Accounts Payable

Liabilities of a business that represent its obligations to pay off short-term debts to its creditors or suppliers.

Common Stock

A form of investment indicating a share in a company's ownership, entitling the holder to a portion of its profits or losses.

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