A Relatively Small Number of Purchasers And/or a Limited Amount

question 22

Multiple Choice

A relatively small number of purchasers and/or a limited amount of time in the market define an innovation when using a:

• A) competitor-oriented approach.
• B) consumer-oriented approach.
• C) market-oriented approach.
• D) firm-oriented approach.

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Definitions:

Connective

A logical operator that connects two propositions in a compound sentence, such as and, or, not, if...then.

Assert

To state a fact or belief confidently and forcefully.

Proposition

An expressed opinion or statement, often one put forward for consideration or argument.

Connectives

Words or phrases in grammar or logic that connect statements, clauses, sentences, or words, forming a compound statement.